In a Periscope video
, entrepreneur and investor Naval Ravikant says that our biology is at odds with the number of choices available to us in modern society.
We evolved in tribes of 150 people, and in that context if you passed on one option, a second option was unlikely to come along.
But in modern society, we’re inundated with options: there are over 7 billion people on the planet, we’re connected to most of them through the internet, and each of us potentially has access to hundreds or thousands of career opportunities.
It can be hard deciding among all the available options.
To make this process easier, Ravikant uses the following decision-making heuristic: If you can’t decide, the answer is no.
For example, say you’re facing one of the below decisions:
- Should I take that job?
- Should I buy this house?
- Should I move to that city?
- Should I go into business with this person?
These are all difficult decisions, and their effects can last far into your future. Because of that, you should only say yes if you’re relatively certain.
You can never be absolutely certain, but you should have a positive feeling about your choice: “You have to internalize it in your gut and in your heart – you have to really want something before you go for it.”
If you find yourself creating a spreadsheet to weigh your options or making a list of pros and cons, “forget it.”
The answer is no.