For Adams, this is true even when the quality of the initial product is poor.
In fact, one reliable predictor of success is customers clamoring for the bad versions of the product even before good versions are invented. Over time, the products that inspire excitement evolve to have quality too.
He cites The Simpsons as an example of this tendency.
When the show launched it 1989, it was immediately a national phenomenon – even though the original artwork “looked amateurish” and the writing was bad slapstick.
Adams recalls that wherever he went, the show came up, with people asking: Did you see it?
The Simpsons was a hit despite its surface quality, and it grew to become of the most creative and influential shows of all time.
As Adams puts it, the pattern he’s noticed is that things that things that will someday work out start out well in some way; things that will never work start out badly and stay that way.
He acknowledges that overcoming obstacles is typically an unavoidable part of the process of becoming successful. But you can also stick with a bad idea for too long out of some misguided sense that persistence in itself is a virtue.
If the first commercial version of your work doesn’t excite anyone to action, it may be time to move on to something else.
But if your work inspires some enthusiasm and some action from initial customers and fans, “get ready to chew through some walls.”
You might have something worth fighting for.