Many discussions about a team’s diversity focus on the members’ demographic characteristics: their education, ethnicity, gender, marital status, religion, etc.
But as author and entrepreneur Guy Kawasaki points out in his book Enchantment
, in the context of organizational performance, diversity of viewpoints can be just as important.
For Kawasaki, these are the 6 viewpoints you want on your team:
1. The advocate takes the side of your followers and customers, and pushes for things like lower prices, faster delivery, free support, and more engagement: “She is the believer’s champion inside the organization.”
2. The adult complements the forward-looking visionary by taking a holistic view of the team’s efforts and impact, and makes sure that the team operates in a cost-effective, efficient, and legal manner.
3. The evangelist uses emotion, intellect, and persuasion to sell the dream of how your cause can make people’s lives better.
4. The rainmaker closes deals. This can mean anything from selling advertising space to convincing a foundation to donate money to your non-profit. As Kawasaki puts it, “People think making a sale is easy until they try to do it themselves.”
5. The skeptic challenges ideas to make them better, by providing a doubting attitude to both good and bad news. But don’t confuse a skeptic with a cynic: “a skeptic doubts, a cynic knows.”
6. The visionary has a clear idea of how your business, technology, and the marketplace will evolve. They’re often not the best manager, but you need someone to anticipate the needs of your believers before they can articulate those needs for themselves.